Zer035 Color

Derived from pressed Jojoba fruit, a plant spread in Central America. Known for its soothing, emollient and moisturizing properties. It makes hair softer, healthier and shinier. Jojoba oil is rich in minerals (zinc, copper, iodine), vitamins (E and B) and waxy esters (lipid rooms with filmogenic action); its properties counteract dryness and dullness of the hair.

It is extracted by pressure from grape seeds, contains phenols, vitamin E and saturated and unsaturated fatty acids. It performs an antioxidant action, revives the hair and provides hydration.

Pure essences to moisturize and revitalize hair, they are botanical-based ingredients with targeted effects. The essential oils of fruit are real concentrates of energy and are obtained by cold pressing of citrus peel or fruit pits

Obtained from the nuts of an African plant that local populations call “the tree of youth”, Shea Butter has soothing and medicinal properties that make it a very versatile product in the pharmaceutical field and particularly suitable for damaged and stressed hair. Rich in antioxidants and vitamins, it tones and protects the hair both during and after the application of treatments.

Mallow is a herbaceous plant typical of Mediterranean regions and very common in Europe. It has a very ancient history, the first uses as medicinal herb dating back to 3000 BC. The known beneficial properties of mallow make it one of the most used and versatile natural remedies, thanks to its emollient properties. Particularly suitable for fragile and thin hair, it gives the hair shine and increases its thickness. Penetrating deep into the stem, it thoroughly repairs it and makes the hair soft and vigorous.

Soy proteins smooth the cuticles and help reconstitute the surface of the hair fiber, enveloping the hair with a protective film.

Set of complex vitamin with a strong integrative and conditioning action of the hair structure. It improves compatibility, increases elasticity and resistance to breakage.

• SILICON: important mineral in the role of synthesis for healthy bones as it assists in the absorption of calcium. Fundamental in the formation of collagen and connective tissues such as hair, skin and nails. Promotes cell regeneration, restoring protection and combing to the hair. • MAGNESIUM: plays a key role in at least 300 different enzymatic reactions and in maintaining the functional and structural integrity of tissues. It provides structure and oxygenation to the hair • COPPER: important for iron absorption and utilization because of its role as a cofactor in several enzymes. For skin, it helps oxidize vitamin C and create elastin. For hair, it represents the key in the formation of disulfide crosslinks in keratinization, which contributes to hair growth • IRON: Helps in the adequate oxygenation of tissues and maintains basic life functions. It is present in the chemical composition of the hair and obviously necessary for its life. It contributes to maintaining the physiological and natural resistance of the hair. • ZINC: functions as an important antioxidant, necessary for the maintenance and development of new cells. Necessary for body growth, tissue repair processes and important for normal immune response. Has an anti-free radical action on the vital structures of the hair and is essential for maintaining toned skin. It helps the sebaceous balance and is very useful in case of dry and brittle hair”.