It allows for the large amount of active ingredients in the formula to remain pure, highly available and easily conveyed. This favors the rapid action of the cleansing power of the products, enhances the antimicrobial aspect and gives a high protection factor on both skin and hair. The constant use of the product made with Vitalized Water improves the most common anomalies of the scalp: it generates an intact hydrolipidic film, efficient in defending skin and hair from daily aggressions deriving from stress, pollution, UV rays.