Derived from pressed Jojoba fruit, a plant spread in Central America. Known for its soothing, emollient and moisturizing properties. It makes hair softer, healthier and shinier. Jojoba oil is rich in minerals (zinc, copper, iodine), vitamins (E and B) and waxy esters (lipid rooms with filmogenic action); its properties counteract dryness and dullness of the hair.