Be Blonde Silver Shine Mild Shampoo

Set of amino acids, sugars and molecules that have a high conditioning property as well as a great ability to retain water. It is a high-performance conditioner, it favors the adhesion of water molecules to the hair maintaining the right level of hydration in every situation, both in very dry and very humid environments. The film it creates also exerts a protective action against chemical agents that may be aggressive. Ideal for combating frizz and that unpleasant feeling of rough and dry hair.

Radish root ferment filtrate is obtained by a bio-fermentation with lactobacillus. It is considered the natural and vegetal replacement of cosmetics preservatives. With its antibacterial and antifungal properties, it has a moisturising, conditioning and puryfing activities making it suitable for impure skin, acne and hair with dandruff.

It is a powerful antioxidant that helps cells to produce the required energy to carry out their functions. In cosmetics, products formulated with coenzyme q10 are efficient to fight skin ageing. Indeed, it protects cellular membranes and reduces oxidative damages which are responsible for premature ageing. In addition, coenzyme q10 protects skin and hair from UV rays and increases antioxydant protection.

Collagen, together with hyaluronic acid, is one of the most efficient antiage actives. In the past few years, it has been commonly used into the formulas of the best hair products. It acts deeply strengthening hair shaft, from root to end, and bringing more elasticity and shininess

Operating directly on the hair shaft, it is able to neutralize any remains of the typical yellow-orangey tone of blonde and grey hair turning it cooler. The more you keep the product with this anti-yellow pigment on, the more it gets intense.

Hyaluronic acid is naturally contained in our body and it is known especially for its protective and moisturising properties. Not only it is able to keep skin tissues stretched and young, but it can also tie up to the cells of the hair follicles so they can keep their tonicity and water within the skin and the hair fiber. Moreover, hyaluronic acid builds hair shafts up making them shinier, stronger and more elastic. For all these reasons, hyaluronic acid is considered a real beauty elixir, able to deeply moisturize and regenerate hair structure.